The China Chemical Geology And Mining Bureau held the kickoff meeting for the corporate culture and brand marketing system construction project.
Release date:
2018-11-22 16:19
Source:
To further advance our bureau’s corporate culture development and the establishment of a brand‑marketing system, and to ensure the in-depth implementation and solid grounding of both corporate culture and branding initiatives, 11 month 21 On [date], the headquarters convened the kickoff meeting for the corporate culture and brand‑marketing system‑building project. Shang Honglin, Secretary of the Bureau’s Party Committee and Director, delivered a mobilization address, while Wang Yong, Deputy Secretary of the Bureau’s Party Committee and Secretary of the Commission for Discipline Inspection, chaired the meeting.
Shang Honglin emphasized that all units must fully recognize the profound significance of building a corporate culture and a brand‑marketing system. They should deepen these initiatives within the context of the bureau’s own development, leveraging them to enhance the bureau’s core competitiveness in an increasingly competitive market. At the same time, he underscored that, alongside corporate‑culture development, another key priority is the establishment of model civilized units: the bureau headquarters will strive to become a “Capital‑Level Civilized Unit,” while each subordinate unit will endeavor to attain “Provincial‑Level Civilized Unit” status, with the overarching goal of… 50% Its directly affiliated units have achieved the objectives of the China National Coal Administration’s initiative to build model civilized units.
Shang Honglin emphasized the following points: First, attach great importance to this initiative and ensure close coordination to forge a concerted effort in advancing the development of the corporate culture and brand‑marketing systems. Second, launch broad mobilization and encourage the participation of all employees to accelerate progress in building these systems. Third, engage in meticulous planning, highlight distinctive features, and establish a corporate culture and brand‑marketing system for Sinochem Group that is both unique and clearly defined. Fourth, use exemplary cases to lead the way, strengthen publicity, and foster a favorable environment for the construction of the corporate culture and brand‑marketing systems.
Wang Yong emphasized that all units must fully recognize the importance and urgency of strengthening corporate culture, take Party building in the new era as the guiding principle, integrate General Secretary Xi Jinping’s series of new ideas, new judgments, and new perspectives on Party building and reform in state-owned enterprises into corporate culture development, and actively support the implementation of related initiatives.
Subsequently, Huang Chao, President of Tongxin Power Management Consulting Co., Ltd., delivered a specialized training session on corporate culture; Project Manager Zhao Shuliang then presented the project’s scope and anticipated outcomes.
At this conference, through presentations on the development of corporate culture and brand‑marketing systems, participants further shifted their mindsets, providing a solid foundation and practical tools to clarify strategic direction, seize opportunities, and usher in a new phase for all aspects of our bureau’s work.
Members of the bureau’s leadership team and heads of all headquarters departments, along with the principal leaders and relevant cadres and employees of each directly affiliated unit, attended the meeting. (Source: China Chemical Geology And Mining Bureau website; Song Yingchao, Yu Jiayue)
Recommended Updates
Address: No. 80, Lishan Road, Lixia District, Jinan City, Shandong Province, China
Postal Code: 250013
WebChat