Official Release and Usage Guidelines for the 70th Anniversary Commemorative Logo of the China Chemical Geology And Mining Bureau
Release date:
2022-08-01 14:47
Source:
Seventy years of relentless striving and 70 years of writing a glorious chapter. In 2022, the China Chemical Geology And Mining Bureau will celebrate its 70th anniversary—an important milestone in the Group’s (Bureau’s) development journey and a significant opportunity to carry forward our traditions and rally collective momentum. To better highlight the unique characteristics of the China Chemical Geology and Mining Bureau, commemorate the Bureau’s historic evolution, and promote the spirit of the chemical geology community—rooted in dedication to both the times and the nation—the Bureau has officially unveiled its 70th-anniversary commemorative logo, following a rigorous process of tendering, expert review, and final approval by the Group (Bureau).
I. Design Elements
Mountain peaks, red flags, flames, geological hammer
II. Design Philosophy
The logo’s design features red and gold as its primary colors. Red not only conveys the joy and celebration of all geologists on the occasion of the Group (Bureau)’s 70th anniversary, but also embodies the red gene that has guided the China Chemical Geology And Mining Bureau throughout its 70-year journey of striving and progress. Gold represents splendor and brightness, symbolizing the Group (Bureau)’s remarkable achievements over the past seven decades. The overall color scheme is vibrant and full of vitality, heralding a bright future of high-quality, sustainable development for the Group (Bureau).
The logo consists of two numeral “7s” and the letters “S/O.” The mountain above the first “7” embodies geologists’ unwavering determination to scale even the most daunting peaks, while the interlocking “O”s reflect the distinctive inclusiveness and adaptability characteristic of Sinochem’s geological professionals. The geological hammer holding a torch symbolizes the enduring spirit of passing on the torch, a steadfast resolve that burns unceasingly through generations. The floating red flag signifies that China’s geological community is advancing along a rising star‑strewn avenue.
III. Instructions for Use
1. Used for the activities commemorating the 70th anniversary of the founding of the China Chemical Geology And Mining Bureau and other related events;
2. Used for the decoration of commemorative events within the system and the production of related supplies;
3. Used for producing in-system news reporting columns, promotional slogans, posters, and other materials;
4. Used to produce commemorative stickers, armbands, table cards, name badges, and other items for employees throughout the system to wear as keepsakes.
IV. Usage Requirements
1. The thematic commemorative emblem shall be used in a solemn and dignified manner; it may not be arbitrarily modified, distorted, or recolored, nor may its integrity be compromised through enlargement or reduction.
2. The thematic commemorative logo may not be used for commercial advertising, trademark registration, or any other commercial purposes.
3. Items produced using the thematic commemorative logo must be closely related to the 70th anniversary theme of the China Chemical Geology And Mining Bureau and shall not be misused or abused;
4. The use of thematic commemorative logos shall be tailored to local conditions, carefully balanced with the surrounding environment, and mindful of overall visual harmony to ensure a cohesive and unified appearance.
Recommended Updates
Address: No. 80, Lishan Road, Lixia District, Jinan City, Shandong Province, China
Postal Code: 250013
WebChat