Striving with Vigor and Forging Ahead, Building on Past Achievements to Usher in a New Era of Publicity, Ideological, and Cultural Work—The Group (Bureau) Convenes the 2021 Conference on Publicity, Ideological, and Cultural Work.

To further study and implement Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, thoroughly grasp the spirit of the Central Enterprises’ Conference on Publicity, Ideology, and Cultural Work, and earnestly carry out the 2021 work plan for publicity, ideology, and cultural affairs issued by the Party Committee of the China National Bureau of Coal Geology, the Group (Bureau) convened a video conference on publicity, ideology, and cultural work for 2021 on April 25 and April 26. Shang Honglin, Secretary of the Party Committee, Chairman of the Board, and Director of the Group (Bureau), delivered a report titled “Press On with Vigor and Resolve, Build on Past Achievements, and Strive to Usher in a New Phase in Publicity, Ideology, and Cultural Work, Providing Strong Ideological Support for Building a Industry-Leading Group in Resource Development and Ecological Conservation.” The meeting was chaired by Wang Wei, Deputy Secretary of the Party Committee, and attended by Liu Xingwang, Deputy Secretary of the Party Committee, General Manager, and Deputy Director; as well as Wang Yong, Deputy Secretary of the Party Committee and Secretary of the Commission for Discipline Inspection.

Shang Honglin pointed out that in 2020, under the sound guidance of the Party Committee of the China National Coal Geological Bureau and the competent higher authorities, our group (bureau) firmly established the “Four Consciousnesses,” strengthened the “Four Confidences,” and upheld the “Two Safeguards” in its publicity, ideological, and cultural work. Publicity, ideological, and cultural professionals rose to challenges, worked with vigor and initiative, and pursued truth and pragmatism, achieving new accomplishments in serving the overall situation, making fresh contributions to development, and elevating their own capacity-building, thereby making positive contributions to the group’s (bureau’s) all-round development.

Shang Honglin emphasized that 2021 marks the 100th anniversary of the founding of the Communist Party of China, the inaugural year of the 14th Five-Year Plan, and a pivotal year as China embarks on a new journey toward fully building a modern socialist country and advancing toward the second centenary goal. It is also a year of high-quality development for our group (bureau). Therefore, doing a good job in publicity, ideological work, and cultural endeavors in 2021—while firmly upholding ideological guidance and public opinion orientation—is of great significance and carries heavy responsibility. We must highlight the celebration of the CPC’s 100th anniversary, strive to deepen the understanding and acceptance of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, strengthen news communication and public opinion guidance, reinforce cultural and civilizational initiatives, enhance the brand influence of Sinochem Mingda, and build a high‑quality, refined, and all‑fronts‑aligned publicity framework. By amplifying the mainstream narrative and rallying positive energy, we will continuously improve our communication capabilities, providing robust ideological support and powerful spiritual strength to help forge an industry‑leading group dedicated to resource development and ecological conservation.

Shang Honglin emphasized that in 2021, publicity, cultural, and ideological work should focus on the following three key areas. First, we must deeply understand the new circumstances and requirements facing publicity and ideological work, further strengthening our sense of mission and responsibility. It is essential to fully recognize the urgency and importance of reinforcing the ideological and theoretical guidance provided by scientific theories, uniting the will and strength of the entire group (bureau), fostering a favorable public‑opinion environment conducive to reform and development, and solidifying the cultural foundation for accelerating enterprise growth. Second, we must comprehensively implement the new concepts guiding publicity work in the new era, opening up fresh prospects for this vital endeavor. We should hold high the great banner of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, firmly upholding the correct direction of publicity and ideological work; closely center our efforts around activities commemorating the 100th anniversary of the founding of the Communist Party of China, prioritizing key tasks in this field; adhere to a people‑centered approach, making service to cadres, employees, and the general public the fundamental purpose of our work; effectively promote corporate operations, reform, and development, as well as the corporate culture of Sinochem Mingda, amplifying the voice of our brand; and persist in reform and innovation to inject new vitality into publicity and ideological work. Third, we must strengthen the mechanisms that underpin quality improvement and efficiency gains, further elevating the standard of publicity and ideological work. This requires enhancing organizational leadership, fully leveraging departmental functions, establishing a comprehensive publicity framework, improving relevant systems and procedures, and intensifying efforts to enhance professional competence.

The meeting featured a roundtable discussion centered on “exchanging ideas, sharing experiences, and strengthening publicity efforts.” Nineteen affiliated units shared their best practices in publicity and put forward suggestions and recommendations for future work. During the symposium, Wang Wei emphasized that attention must be focused on the Party’s propaganda and ideological work in the new era, with the study and dissemination of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era designated as the top priority. He called for earnest implementation of the CPC Central Committee’s decisions and arrangements on propaganda and ideological work, solid advancement of Party history study and education—learning from history, gaining insight into its principles, delivering tangible results, and opening up new prospects. In celebration of the centenary of the founding of the Communist Party of China, it is essential to uphold the mainstream narrative and amplify positive energy; to align with the central tasks at hand, highlight exemplary role models, and mount vigorous publicity campaigns that foster an atmosphere of dedication and entrepreneurship; to tell the Mingda story well and rally unity and momentum for progress; and to continuously enhance communication capabilities, innovating both methods and channels of outreach. Moreover, he urged constant improvement of the “four capabilities” of the publicity team, so as to elevate our group (bureau)’s publicity work to a new level and achieve further accomplishments. Wang Wei stressed that this year, high‑standard preparations must be made for the centennial celebrations of the CPC, with robust promotion of Party history education, greater efforts to embed corporate culture, and comprehensive oral‑history and cultural‑heritage initiatives across the group (bureau). The goal is to forge a high‑quality, premium‑grade, all‑fronts publicity framework.

The conference also recognized the 2020 Advanced Units in Publicity, contributors to special publicity initiatives, outstanding individuals, excellent correspondents, and the Top Ten submitted articles; it further honored the 2020 Civilized Units and outstanding political research projects. Representatives from the 2020 Advanced Units and Individuals in Publicity also shared their experiences.

A total of 153 participants, including heads of the Group’s headquarters departments, leaders in charge of publicity, ideological and cultural work at directly affiliated units, and members of the communications team, attended the meeting.